"The store design balances a modern aesthetic and innovative digital features with rich materials that create a historic feel — like vintage blue tiles, mosaics, and brass bars reclaimed from past Far Eastern Department stores. Digital Experience Design screens display vibrant imagery throughout the entrance lobby, hallways, and escalator areas, which are softened with warm wood accents. A brand beacon for both the new wave of millennial consumers and loyal shoppers, the new Taipei A13 Department Store aims to create an unparalleled consumer experience." - <b>Gensler</b>
